About Us

Jojo Isorena has been working with dogs since 2002, when he acquired his first dog, an Alaskan Malamute. In 2006, he attended the Triple Crown Academy for Professional Dog Trainers where he trained under top professionals and competitors in the field. Upon successfully completing the graduation requirements, Jojo received his certification as a Canine Training and Behavior Specialist. He returned to Manila and began working professionally as a vet-referred behavior counselor and trainer, servicing clients mostly in the expat community. In 2009 Jojo established BetterDog Canine Behavior Center, the first professional training facility in the Philippines that educates owners in building better relationships with their dogs through positive training methods.

When Tina found herself caring for an Alaskan malamute puppy she imported from Canada, it became readily apparent that looking after a giant double coated breed was going to be a serious endeavor. And since there weren’t any dog groomers she could turn to for help in Manila at at the time, she packed her bags for the states and enrolled in the prestigious New York School of Dog Grooming. There she got her hands wet, literally, working on dozens of different breeds, learning the intricacies of combing, brushing, bathing, clipping, and the proper care and maintenance of the great variety of coats. More importantly, Tina learned how a truly masterful groomer’s insights can be essential to a dog’s well-being. With each and every client that comes for her salon services at BetterDog, she shares the wisdom of her experience with the same amount of care she gives to her own personal dogs.

Brad Feliciano is is a graduate of the Karen Pryor Academy for Animal Training & Behavior and is the first Certified Karen Pryor Training Partner in the Philippines. He specializes in teaching clicker training to clients and helps them create dogs that are happy and sociable members of the family. Brad began his career in dogs in 2008 as a volunteer at the Philippine Animal Welfare Society (PAWS) where he provided direct animal care to rescued dogs and cats. While at PAWS, he trained under Jojo Isorena through the Rehabilitation and Basic Obedience Training Program for Sheltered Dogs. In July 2009 he started his apprenticeship at BetterDog Canine Behavior Center, working with a variety of canine breeds and temperaments. Brad is currently an instructor for Clicker Training, Family Dog, and Dog Sports classes at Betterdog.